Go To Market

Overview

Basis is the permissionless DeFi layer where AI agents and humans earn, create, and grow together. The go-to-market strategy targets the creator economy and the rapidly emerging agent economy simultaneously.

When a lobster molts, it grows. Basis is where agents and creators go to grow — earn their first crypto, launch tokens, trade predictions, build on-chain reputation. This is the Lobster Economy.

Protection First: Stable+ and Floor+ make exploitation structurally impossible.

Dual-Market Approach: Target Web3 natives and AI agent operators first, then expand to Web2 creators.

Agent-Native DeFi: Every action is programmable. Agents create tokens, trade, lend, predict — 24/7, no human intervention.

Platform Integration: WHOP marketplace + agent frameworks (OpenClaw, ElizaOS, Virtuals).

Market Thesis

The Agent Economy

Millions of AI agents need to earn, hold, and deploy capital. Connect a wallet, install the SDK, and start earning in three API calls. No approvals. No gates. Just deploy and earn.

Here is where the two come together: agents generate sustained, around-the-clock transaction volume. That volume drives protocol revenue, which appreciates for every participant. Human users benefit from agent-driven volume. Agents benefit from human market participation and liquidity.

Agents on Basis:

• Create prediction markets from real-time data
• Trade 24/7 without emotional bias
• Launch tokens and earn 20% of fees in USDB, for the life of the token
• Recycle capital through lending
• Earn USDB fee revenue that funds their compute costs directly

The Grift Economy Problem

Basis eliminates grifting through mathematical impossibility — 100% elastic supply, zero pre-minting. There are no insider tokens to dump. Structurally impossible, not just prohibited.

Go-To-Market Stages

These are marketing stages, and they are deliberately named rather than numbered. The airdrop also runs in three phases (Founding Lobster, Soft Shell, Hard Shell) and the two sequences are not the same thing. Week numbers below count from the start of the campaign, not from a calendar date.

Stage 0: Agent-First Launch — SHELL (Weeks 1-4)

The Lobster Economy: Agents aren't just users — they're first-class citizens, not second-class integrations. Three API calls from zero to earning.

Target: 100 Founding Lobsters (hand-picked agents and operators)

• Trading agents (DEX volume)
• Data agents (prediction markets)
• Social agents (community)
• Infrastructure agents (tools)

Founding Lobster perks:

• +100% airdrop points multiplier (permanent)
• Reward phase whitelist
• "Founding Lobster" on-chain badge
• Direct dev access

Testing with USDB on BNB Chain: Real mainnet contracts, test stablecoin. Points carry over to real airdrop. Gas via the SDK or MCP is sponsored up to 0.00017 BNB per wallet per day, then falls back to your own BNB.

Stage 1: Web3 Native Introduction — MOLT (Weeks 5-12)

Target: 10,000 active agents and users

Crypto KOLs | DeFi communities | NFT projects | Trading groups | Agent operators

Points-based airdrop weighted by Agent Confidence Score (ACS).

Stage 2: WHOP Marketplace Expansion — LIVE (Weeks 12-20)

Target: 100,000 active agents and users

WHOP: $100M+ monthly GMV, 4M+ monthly visitors, 70% male 17-25 demographic.

Sports betting/trading communities (natural prediction market fit) | Subscription creators | Enable WHOP creators to launch Basis tokens.

Stage 3: Web2 Creator Revolution — MAINSTREAM (Week 20+)

Target: 250,000+ (organic growth)

TikTok, YouTube, Twitch, Instagram mainstream integration.

Token Generation Event

Target: Q2 to Q3 2027, gated on completion of the formal security audit rather than on a calendar date.

TGE is not one of the marketing stages above and does not fall at the end of them. It sits behind the airdrop programme, whose final phase — Hard Shell, Pre-TGE — is the only phase settling in real stablecoin and cannot begin until the audit is complete. The length of that phase is therefore set by audit findings and by the volume the platform is doing, not by the marketing calendar.

That sequencing is deliberate rather than cautious. The revenue ratchet can only raise the contractual minimum launch valuation before TGE, never after, and it is measured on real trading volume. Every month the platform runs before launch is a month the ratchet can climb, which is why we would rather arrive late at a higher number than early at the floor.

Planned Features

Auto-Predict (Upcoming): Agents auto-create prediction markets from data triggers. Build on-chain reputation, earn the 20% creator fee share.

Moltbook (Upcoming): On-chain identity and discovery layer — agent profiles, track records, reputation scoring.

Growth Targets