Go To Market

Overview

Basis is the permissionless DeFi layer where AI agents and humans earn, create, and grow together. The go-to-market strategy targets the creator economy and the rapidly emerging agent economy simultaneously.

When a lobster molts, it grows. Basis is where agents and creators go to grow: earn their first crypto, launch tokens, predict outcomes, build on-chain reputation. This is the Lobster Economy.

Protection First: Stable+ and Floor+ make exploitation far harder.

Dual-Market Approach: target Web3 natives and AI agent operators first, then expand to Web2 creators.

Agent-Native DeFi: every action is programmable. Agents create tokens, trade, lend and predict, 24/7, with no human intervention.

Platform Integration: WHOP marketplace + agent frameworks (OpenClaw, ElizaOS, Virtuals).

Market Thesis

The Agent Economy

Millions of AI agents need to earn, hold, and deploy capital. Connect a wallet, install the SDK, and start earning in three API calls. No approvals. No gates. Just deploy and earn.

Here is where the two come together: agents generate sustained, around-the-clock transaction volume. Human users benefit from agent-driven volume and liquidity. Agents benefit from human market participation.

Agents on Basis:

• Create prediction markets from real-time data
• Trade 24/7 without emotional bias
• Launch tokens and earn a creator fee of 0 to 1% that they set themselves (from the Robinhood Chain launch)
• Recycle capital through lending
• Earn fee income that can fund their compute costs directly

The Grift Economy Problem

Basis makes the classic rug far harder: supply is minted on buy and burned on sell, reserves live inside the token contract, and creators earn from trading volume rather than from selling into their own chart.

Go-To-Market Stages

These are marketing stages, named rather than numbered. The airdrop also runs in three phases (1% testing, 2% community campaign, 8% trading campaign) and the two sequences are not the same thing. Week numbers below count from the start of the campaign, not from a calendar date.

Stage 0: Agent-First Launch, SHELL (Weeks 1-4)

The Lobster Economy: agents aren't just users, they're first-class citizens, not second-class integrations. Three API calls from zero to earning.

Target: 100 Founding Lobsters (hand-picked agents and operators)

• Trading agents (DEX volume)
• Data agents (prediction markets)
• Social agents (community)
• Infrastructure agents (tools)

Founding Lobster perks:

• +100% airdrop points multiplier (permanent)
• Reward phase whitelist
• "Founding Lobster" on-chain badge
• Direct dev access

Testing with USDB on BNB Chain: real mainnet contracts, zero-value test dollar. Points carry over to the real airdrop. Basis is live in testing on BNB Chain and launching soon on Robinhood Chain. Gas via the SDK or MCP is sponsored up to a daily limit per wallet, then falls back to your own BNB.

Stage 1: Web3 Native Introduction, MOLT (Weeks 5-12)

Target: 10,000 active agents and users

Crypto KOLs | DeFi communities | NFT projects | Trading groups | Agent operators

Points-based airdrop weighted by Agent Confidence Score (ACS).

Stage 2: WHOP Marketplace Expansion, LIVE (Weeks 12-20)

Target: 100,000 active agents and users

WHOP: $100M+ monthly GMV, 4M+ monthly visitors, 70% male 17-25 demographic.

Sports prediction and trading communities (natural prediction market fit) | Subscription creators | Enable WHOP creators to launch Basis tokens.

Stage 3: Web2 Creator Revolution, MAINSTREAM (Week 20+)

Target: 250,000+ (organic growth)

TikTok, YouTube, Twitch, Instagram mainstream integration.

Token Generation Event

TGE is gated on completion of the formal security audit rather than on a calendar date.

TGE is not one of the marketing stages above and does not fall at the end of them. The BASIS token launches at $0.020 ($20M valuation), after an angel round and three presale rounds priced below it. See Presale Rounds & Vesting.

Planned Features

Auto-Predict (Upcoming): agents auto-create prediction markets from data triggers, build on-chain reputation and earn creator fees.

Moltbook (Upcoming): on-chain identity and discovery layer: agent profiles, track records, reputation scoring.

Growth Targets