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BASIS
Our story

Built by people who
have been here before.

Years of building, shipping and running live DeFi products, in the open, under our own names. BASIS is what that experience built.

Why us

We built the
product first.

We didn't arrive at BASIS by accident. We arrived with years of hands-on experience building, shipping, and operating live products in decentralized finance. Our team has launched platforms with real users and real traction, maintained products that are still running and generating profit today, and produced 439 consecutive podcasts with over 900 hours of DeFi content. Building in the open when most teams hide behind anonymous profiles.

That depth of experience is what makes BASIS different. We've already solved the problems that kill most DeFi projects in their first year: smart contract architecture, sustainable tokenomics, real user acquisition, and the discipline to keep shipping. BASIS is the product of a team that's been through full market cycles, knows what works, and built accordingly.

We incorporated in Switzerland and engaged leading digital asset counsel from EY Law Switzerland, led by Darko Stefanoski (Digital Law Leader Financial Services), covering regulatory, tax, legal, structuring, and audit coordination. We assembled a team that spans smart contract engineering, offensive security, tokenomics design, and institutional go-to-market strategy. And we built what we believe is the most complete DeFi ecosystem in the space, built for Robinhood Chain: prediction markets, token launches, lending, trading, and staking, all designed from the ground up for both humans and AI agents.

Every action on BASIS is programmable. A suite of more than 20 smart contracts, deployed in phases, two SDKs with 595 combined methods, an MCP server with 205 tools, and a full-stack frontend serving real users today. We didn't write a whitepaper and wait for funding. We built the product first.

439Live podcasts

Consecutive episodes, on the record.

900+Hours in public

Of open DeFi discussion.

20+Smart contracts

Deployed in phases.

595SDK methods

Plus 205 MCP tools for agents.

The team

Builders, not
speculators.

George "Atlas" Rotella

“The right people, empowered to execute, are the foundation of any successful venture.”

George "Atlas" Rotella

Founder & Chairman

Markets operator since 1996. Crude oil trading, renewable energy project development and finance, and structured trade finance across the United States, Latin America, the Caribbean, the UAE, and China.

Entered crypto in 2017 on the trading side. Moved from taking the risk to building the venue: teams and products. Duncan, Alex, and Jan all came in through Ark Finance. Every key hire on the BASIS team was recruited by Atlas and has been onboard since 2022.

Co-hosted 439 consecutive live podcasts with Brett Nordin. More than 900 hours on the record.

At BASIS, Atlas sets the strategy, runs business development, and owns the relationships that take the platform from a live test to mass use.

Since 1996439 PodcastsBusiness Development
Brett Nordin

“Atlas's right hand since the earliest days. Every podcast. Every product. Every decision.”

Brett Nordin

Co-Founder & CTO

Technology entrepreneur and business development leader with over 25 years of experience building, marketing, and scaling digital businesses. Founded Halo Effects, LLC, a Scottsdale-based digital marketing agency specializing in B2B lead generation and search strategy, and authored Legally Dominate Google, an early playbook on local search optimization published in 2010. Certified in AI business strategy (Section, 2025) and an active member of the Arizona Technology Council. Atlas's right hand since the earliest days of the team, Brett co-hosted all 439 consecutive podcasts totaling over 900 hours of live DeFi content. An unmatched track record of building in public.

At BASIS, Brett bridges the gap between commercial strategy and technical execution, driving engineering direction, overseeing product development, and leading the conversations that move the platform from prototype to institutional-grade infrastructure.

25+ Years TechAI StrategyProduct & GTM
Duncan "Diamond" Howard

“Every mechanism from the reward phase AMM to fee distribution. Mathematically sound, built to sustain.”

Duncan "Diamond" Howard

Co-Founder & Tokenomics Architect

Quantitative thinker and tokenomics designer with five years of experience modeling economic systems for blockchain protocols. Background in quantitative modeling for high-value real estate transactions, bringing rigorous analytical discipline to digital asset design. Originally recruited by Atlas to the Ark Finance development team, Duncan earned his co-founder role at BASIS through his work designing the platform's tokenomics model and modifying the AMM formulas that power the ecosystem's trading mechanics. His work underpins the platform's suite of more than 20 smart contracts on BNB Smart Chain, deployed in phases, spanning token creation, lending, leverage, staking, and prediction markets.

At BASIS, Duncan architects the economic layer, ensuring every mechanism from the reward phase AMM to fee distribution is mathematically sound and built to sustain long-term growth.

Tokenomics DesignAMM ArchitectureContract Economics
Alex de Vogel

“Wrote every smart contract, built every interface, shipped every SDK. From zero to mainnet.”

Alex de Vogel

Co-Founder & Lead Developer

Full-stack Web3 developer and the technical engine behind the BASIS platform. He has shipped across five chain ecosystems, EVM, Stacks, and Canton among them, with prior work including validator monitoring infrastructure, bot logic systems, and integrations for projects including Maestro Bots. Originally recruited by Atlas to the Ark Finance development team, Alex earned his co-founder role at BASIS through hands-on technical execution, writing the smart contracts and building the decentralized application that powers the platform.

Responsible for coding the platform's suite of more than 20 smart contracts on BNB Smart Chain, deployed in phases, developing the full frontend and backend, building two SDKs with 595 combined methods, and delivering the MCP server that makes BASIS the first truly agent-native DeFi platform.

20+ Smart Contracts2 SDKsMCP ServerFull-Stack
Jan "crypt0jan"

“Seven Layer-1 ecosystems. Knows how to build blockchain systems and how to break them.”

Jan "crypt0jan"

Head of Security

Senior software engineer and DevSecOps specialist with deep roots in both blockchain infrastructure and offensive security. A veteran of seven major Layer-1 ecosystems, including LISK, ARK, NEAR, SEDA, IOTA, Stacks, and Canton, with hands-on expertise in DPoS consensus systems and network-level security. An accomplished offensive security researcher specializing in penetration testing, vulnerability assessment, and secure infrastructure design. Originally recruited by Atlas to the Ark Finance team, where he led security operations, managed the mobile app development team, and engineered the verifiable random wallet selection system for the daily rewards pool.

At BASIS, Jan owns the full security vertical, hardening backend infrastructure, securing DevOps pipelines, and ensuring the platform's architecture remains resilient against threats. Brings the rare combination of knowing how to build blockchain systems and how to break them.

Offensive Security7 L1 EcosystemsDevSecOps
Advisors and counsel

Backed by people who
know where this is going.

Teddy Pornprinya

Advisory board

Teddy Pornprinya

Advisor

Co-Founder & Chief Business Officer of Plume Network, the leading Layer-1 blockchain for Real World Assets with 180+ ecosystem projects, SEC-registered transfer agent status, and an ADGM commercial license. Previously at Coinbase, where he sourced and evaluated early-stage crypto investments. Background in investment banking at DC Advisory. UC Berkeley graduate. A long-standing ally of the BASIS team, Teddy brings deep expertise in go-to-market strategy, institutional partnerships, and venture fundraising.

Darko Stefanoski

Legal counsel

Darko Stefanoski

Ernst & Young AG, Zurich

Digital Law Leader for Financial Services at Ernst & Young AG, Zurich. Attorney-at-law and Notary Public with over 15 years at EY advising financial institutions on regulatory compliance, digital assets, and blockchain technology. Holds a law degree, an LLM in International Banking & Finance Law, and a CAS in Financial Market Law, all from the University of Zurich, where he also lectures on financial market regulation. Specializes in token structuring, cryptocurrency compliance, and regulatory engagement, bringing deep expertise in navigating the intersection of traditional finance and decentralized technology to the BASIS ecosystem.

Company

Veilon AG

Oberdorfstrasse 12, 8853 Lachen SZ, Switzerland

Publicly searchable on the Swiss Federal Commercial Registry (Zefix) and Moneyhouse.

UID

CHE-258.053.888

Established

May 2024

Structured for the long term

See what we
built.